Hisense, a global manufacturing leader in major appliances and electronics, presents Smarter Living: a new content series centred on home and food sustainability. To elevate recognition and success in the Australian market, Hisense onboarded Barry Du Bois, an Australian designer and building expert, in this series.

As their new ambassador, portraits of Barry’s friendly personality were captured. This included full body shots both within a studio and home environment. Seizing the minimalistic style of the series, these images were used across a range of digital and print media to attract customers and sales in the market for a multinational brand.